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Monday, January 30, 2012

Help - Customization Overview - AddThis

Help - Customization Overview - AddThis

Posted by Richie Rich at 4:43 PM

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chrisbrogan.com

AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service. The term and approach are attributed to American advertising and sales pioneer, E. St. Elmo Lewis. In 1898 Lewis created his AIDA funnel model on customer studies in the US life insurance market to explain the mechanisms of personal selling. Lewis held that the most successful salespeople followed a hierarchical, four layer process using the four cognitive phases that buyers follow when accepting a new idea or purchasing a new product.

A - Attention (Awareness): attract the attention of the customer.
I - Interest: raise customer interest by focusing on and demonstrating advantages and benefits (instead of focusing on features, as in traditional advertising)[1].
D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.
A - Action: lead customers towards taking action and/or purchasing.
A.I.D.A however is an acronym that is necessary to learn in marketing.

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Richie Rich: A little bit of razzle, a lot of dazzle Designer, Entrepreneur & Artist living in The Quad Cities, Iowa. Working at Aligngo and Blogging It.

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